Redesigning a leading men's shopping app

Jackthreads is a men's online shopping destination that curates top-tier fashion brands and provides users with access to exclusive offers, limited-edition collaborations, seasonally themed shops, and the best from today’s up-and-coming designers. In 2013, I redesigned the JackThreads iPhone and iPad apps for iOS7, then iterated on the designs to improve the user experience and dramatically increase engagement, conversion rate, cart size, and sign-ups. We later combined our iPhone and iPad apps to create a universal app, so I made some significant design changes to prepare for that too.

As of September 2014, the current version of the JackThreads iOS app had an average 5 star rating in the App Store, over 20,000 reviews, and almost 5 million downloads. Apple has featured JackThreads in the AppStore a number of times.

App Store Reviews

“I have never written a review for any app but I am for this one because it's so good.”

"I LOVE this app!!! It really blows the competition out of the water with its easy to use, stylish, and simply flawless design. Gentlemen, I truly love this app. Because it's friggin handy. Everything is laid out simply and it's easy to find exactly what you are looking for."

“This is such a well-done app. It offers great sales and deals. It is also very well-organized. Go jackthreads!!!!!”

"One of the best apps I've ever used."

"The app design and navigation is great"

"honestly, one of my cleaner shopping apps and works just as well as the desktop site. plus its hella pretty."

"PHENOM-A-NOM"

"This is by far the best app I've ever used for shopping."