http://www.ericavirtue.com/new-index daily 0.75 2016-07-12 https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1428266822586-YWKZGM4HKEIJK1B3470T/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1425154536143-B23IPNKR6KUVVELPOZL4/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1428265681177-MWSQR9OJ8UHL31W6O9YA/thrillist-tab.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1425350016732-AR1M44RE8TRLX4EG8RBI/wall.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1425350068936-W1C6AJZRGO6EM230KIGR/Screen+Shot+2015-03-01+at+6.58.44+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1425350136721-STW17XA3ROSMLB5AA0G4/Screen+Shot+2015-03-01+at+6.58.44+PM.png Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1428266163540-U6NEZDAPXGM4T00EPR2U/image-asset.jpeg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422248333774-A4D82N2D8OPN27T7MB5F/thrillist-app-log-in.jpg Portfolio - Registration I redesigned the registration view to give users multiple ways to sign up without having to navigate between different views. I also gave users a way to check out the app without signing up and added a description of what the app is. These changes greatly increased sign-ups and reduced our bounce rate. https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422248328789-YYHZ3QKYYQK3TWE86Z84/thrillist-app-home.jpg Portfolio - Tab Bar We saw in both the data and in-person interviews that users weren’t opening the side drawer menu. We decided to replace the menu with a tab bar so that it would be more obvious what the app did and to facilitate navigation between views. We also renamed categories to be more intuitive. https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422249057858-O1DJLH5L9ZXARCAL3C98/thrillist-app-city.jpg Portfolio - Location We used geolocation to find the user’s closest city (instead of making them choose from a list). All the user has to do to change their city is tap on the city name, which brings up the native UI picker. https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422248334765-NTI4T63NI0VDD1GO07DX/thrillist-app-map.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422248327935-JKKHHZVIRIBSI3YCIY1Z/thrillist-app-filter.jpg Portfolio - Filters Based on user feedback, I simplified the Nearby map by combining the map and list view. Users can scroll up to see the full list or tap on the map to make it full screen and explore the neighborhood. By putting the map and list in the same view, it gave our users a much better idea of what was available nearby. I also added venue thumbnails, which really helped give users an idea of what type of venue they were looking at. https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422249065061-593Y3TOP43CV6KZQSGKQ/thrillist-app-list.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422249063947-OD4VEDVMS11K0Q9DJLKS/thrillist-app-full-map.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422318716161-91DC3MN9ULJCTMOLCFZI/thrillist-app-venue.jpg Portfolio - Venue Venue pages in previous versions were cluttered and filled with confusing icons (without labels). Additionally, they didn’t really give that much useful information about the venue. We used the foursquare API to pull in hours, menu, and price range, and reorganized the information to make it much cleaner and easier to read. https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1422249057828-CHANOCKFDM8B0QWRLXWJ/thrillist-app-checklist.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1425158114902-DGJWJTCMN7JUI439VNMY/old-thrillist-app.jpg Portfolio The old Thrillist app (Pre-Version 2.0) was a "dumping ground" for repurposed content from the Thrillist website. https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1428266181610-Q5UPRYIHVQDM8DZPGYIM/thrillist-pick.jpg Portfolio https://images.squarespace-cdn.com/content/v1/53a35c91e4b0cb41972a1c16/1425838380042-EYRCS0HT1YD769Y7MYV3/thrillist-2.0.png Portfolio For Version 2.0, we worked on a cleaner interface with a focus on the content, rather than bogging users down with extra UI. 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This wasn't ideal, since it caused diners to click to Yelp to read reviews, breaking the order flow. 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http://www.ericavirtue.com/team-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412382359097-ID3SFF3357NY8R4RGDWU/image-asset.jpeg Team - Jared Gordon Partner, Architecture https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412382348403-WFE6SPPELX52N93S8VBS/image-asset.jpeg Team - Mikael Lindberg Partner, Design https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1412382331082-G9LIX1YE7FC69CB42GPM/image-asset.jpeg Team - Tessa Cortes Partner, Operations https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1396022200094-BHNZLTY2F80I074Y1FM6/image-asset.jpeg Team - Transient http://www.ericavirtue.com/careers-hayden daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/5310cef7e4b08602cbfa36bf/1410211320490-406ZQFQSXK2C1HEM4F70/Wythe01.jpg Careers